Journey through pictures

By @thethreeshot. You can support him through the RAW event, Sydney.

A little over a year ago, I laid out my photography process on this post. My approach was simple; when I run into moments, I whip out my iPhone and take the shot. As far as post-processing goes, I would simply apply an Instagram filter and share.

I can no longer live by that process.

I now look to run into moments and not just wait for them. I now also have a mirrorless camera and post process with gusto.

The change in process and gear has pushed me to explore more and has given me confidence to collaborate with a few people.

The results are better than before:


The BIG difference between iPhone and a serious camera

Quality is the obvious difference. But I found that psychology is just as important. Let me explain.

When I take the Fujifilm with me, I tend to look for the big headline grabbing shots. In stark contrast, when I don’t have it with me, I tend to take simpler life moments with the iPhone as it’s always with me.

On the flip side, having the mirrorless has made me explore more. I can now go out and shoot during low light situations for example and have the confidence that the shot will turn out fine.

I have also been able to collaborate more with my mirrorless as the other person will tend to take you more seriously. Admittedly, I felt a little bit embarrassed when I first went for a shoot with someone with just the iPhone.



iPhone 7+ 

Karlee and crown.jpg


Fujifilm X-A3 on 18mm


Perception is a killer and although I was fine with the iPhone, I really felt that others did not share my view. I know I shouldn’t have given in to peer pressure, but at the same time, I really haven’t looked back.

Post processing

I approximately take 15–30 mins to post process a photo, which isn’t that bad considering some of my peers can take days.

I use a combination of Affinity photo and apps to post-process as follows.


I take the shots straight from the camera and do minor tweaks with white balance, highlights, curves and the other usual suspects. On the odd occasion, I would completely change the colour of an object.

After the edits, I export the result and do a few more edits with a few apps.

Total time spent: 5 mins.


Prime is my go to for applying styles. Like other applications, Prime allows me to select my style/preset and adjust it even more to my taste, then I am able to save that style as a fave.

There is a plethora of great styles to choose from and selecting one is an easy process.

Total time spent: ~1 minute.


This app is my go to for getting rid of unwanted objects. There are several apps that do this, including Affinity and Snapseed, but Retouch makes the process easy.

I find the results to be more accurate than its peers which saves a lot of time.

Total time spent: ~1 minute.


This is my go-to post processing app. It is feature-rich from the Selective feature (adjust specific area), to Lens Blur and to other more generic tools like alignment, curve adjustment and more.

It’s an all-in-one app that mirrors the essentials of big post applications like Affinity and Lightroom, with simplicity which like most of the above, saves time.

Total time spent: 10 minutes.

After post processing the apps, I send the final image to the Mac for that final check before posting the shot.

Collaborating with others

I started off taking shots of my surroundings and myself. Pretty soon I realised that I really wanted to capture portraits of other people to grow as a photographer.

And I really got bored of myself.


Finding people to collaborate with is tough to begin with particularly when I had no portrait shots of others in my portfolio.

I started off taking self-portraits and graduated by asking a few friends to do photoshoots. Then I asked my friends to see if they had any other contacts who were interested.



Reaching out to the active and local Instagram community was easier once I had a few shots of others. The response rate increased and the portfolio started to grow.


Capturing others is a big challenge and to help make it easier, I try to ensure that I capture their raw energy and overall vibe.

Before going on a photoshoot, I scan the Instagram profile of the individual and determine their ‘type’. Are they an outdoor individual? Do they like street/urban feel? Are they a hipster and so on.

It’s then a process of letting the other person know what you have in mind in terms of location, outfit and accessories — always keeping in mind that the shoot had to remain consistent with the individual’s vibe. This achieves 2 things: (1) it makes sure that the other person is comfortable and as a result (2) it makes the shoot easier.

The only exception to this process is when the person comes forward and says that they have a particular idea (mood, location) in mind, in which case I mix it up.


Now for some boring small details:

  • Fujifilm X-A3 and X-T20. I absolutely adore my Fujis. These days, I’m using the T20 but the good thing about both is that the end result makes the post process easy (whereas others can spend hours on a photo, I generally take minutes).
  • 23mm f2 and 18–55mm f2.8–4 lens. The 23mm is my go-to when taking portraits and mid-range street shots. The quality is superb even during low light situations. The 18–55mm is one that I pull out when I know in advance that Ill be taking shots from a distance, like taking shots of other from a far away cliff (as I do).
  • iPhone 7+. I still use the iPhone simply because it’s always with me. Although the quality is not as good as a mirrorless, they still look great particularly after edits.
  • Joby stick. I rely heavily on my Joby when doing self portraits or when I want a part of myself in the scene (along with the Fujifilm app for control). No branch is tricky enough for the Joby to wrap it’s tentacles around!
  • iPhone tripod. I use the tripod like the Joby and together with remote control, I use the tripod when I want to get myself in the scene somewhere.
  • Other accessories. I have a slew of other accessories ranging from lights (sparkle, torches) to smoke bombs and masks among others. I even have my GoPro Hero 4 in my bag at all times. Admittedly, these only come out when the location and mood calls which unfortunately is not often enough, but they’re there.

RAW Sydney

After 300 photo’s, I’ve been approached by the guys at Raw to take part in their exhibition on Nov 30.

I’ll be the first to admit that I had no idea who they were. But after having a look at their site and the diverse collection of participating artists, I am glad to state that there is a match!

If you’re a Sydney local, or if you so happen to be around town in Nov 30, come down and support this local Raw artist.

You can grab the tickets from this link. I’m always open and happy to exchange more details of my journey so far.

And you can always follow me on Instagram here.


Photography and being a creative feels quite natural to me. The process of designing a product and imagining the next shot triggers the same creative juices.

The only difference being, developing software takes a wee bit more time.

A silent surf

The scene was set one fine Sunday in April.

A quiet beach, the sea breeze and morning swells, the night sky, the crisp morning. Fingers clicked, moments were taken and smiles of acknowledgment passed between friends.

We spent a quarter of the day at the winsome Whale Beach two weekends ago but it sure felt like forever.

This was one day trip to remember.

We're here

Photo credit PC for all of the shots with the exception of the first shot which was taken by the legendary Adarsh (who captured the moment while PC was parking the car). 

The day was a ton of fun and we'll be back out there sooner rather than later!

Upcoming photo exhibition on 9th Nov

We're thrilled to be holding our first photography exhibition in the inner west of Sydney, Australia at the Blacksheep Bar in Newtown.

We’re thrilled to be holding our first photography exhibition in the inner west of Sydney, Australia at the Blacksheep Bar in Newtown.

Blacksheep isn’t simply the name of the venue but also a fair descriptor of the show itself: four individuals, distinct from their native flocks, coming together as a collective to showcase their idiosyncratic styles, unified in purpose by that which makes them stand apart.

Most people tend to think of exhibitions as genteel daylight affairs confined to lofty galleries and other quarantined art-spaces. We choose to see it differently. We believe that photography exhibitions are a perfect and natural fit for multiuse places like bars, where conversation flows and people can just kick back and relax.

Moreover, we love Newtown - our equivalent of Williamsburg in New York or Shoreditch in London - where the streets are vibrant, the people are diverse and open-minded, and the bars are hip cool, none more than the Blacksheep. We'll see you there.

So who are the featured photographers?









And what kind of photos should we expect to see?

Screen Shot 2016-10-21 at 4.58.22 AM.png

What are the specifics?

The exhibition opens on Wednesday the 9th of November and will be running until sometime in December. 

The bar itself is quite easy to find. It’s a licensed bar in the evening which means no kids allowed – sorry. 

Anything else we need to know?

Spread the word, we’d love to see as many people as possible down there.

Just drop us a line if you have any Q's.


iPhone photography

One of the most challenging questions I have received from a newbie of an Instagram group that I ran was “I want to take good pictures. Can you show me what to do?” Now I am an iPhone only happy-snapper so I was quite flattered that this person even asked.

I answered her question by rabbiting on about focussing and to keep things simple, being conscious about light, the rule of thirds, contrast, blah blah blah. I lost her after a minute, so I had to take a step back and say “what about I write a post about it and share it with you.

This is not a technical article on photography. As I said I am an iPhone guy.

I can best describe myself as someone who likes taking moments because frankly, that’s what you do with your phone. I generally focus on capturing culture — walls, beaches, people etc. The best photos I take are usually random and as such, I like storing that moment as it is with very little post-processing.
What I’m not at ‘the moment’ (pardon the pun) is a heavy camera with equipment guy that goes to a location and waits for a specific moment to come to him. I run into moments, I don’t set-up shop and wait around for them.

And it goes without saying that I don’t do client work and I also don’t take photos with intent of having them framed in the back of my mind (but I’d be more than happy to frame shots if the photo ends up that way).

So let me start with what catches me as a photographer.

Things that catch my eye

Studying my photos, I have 5 broad categories that catch my eye.


I love colour and a big portion of my collection is dedicated to all the wondrous colour we have all around.

The bolder the colour combo, the more likely I’ll be tempted to grab my phone and take the shot.



Just like art preserves culture, I like to think that my pictures represent the ‘sign of the times’ i.e. the current and changing times.

I don’t consciously go out and think “what part of the times should I capture today?”. This is more an unconscious choice, so there must be something in my subliminal that attracts me to this area of the world.


Things that are different

This is often the hardest thing to find as most everything has already been done to death. But I guess I like focussing on things that are not so run-in-the-mill.

Now that I look back on the pics that I have, I can see that all of them are a combination of man-made structures framed against nature.


Well designed

There are so many aesthetically pleasing, well designed spaces and objects out there.

These things continually inspire me to write, design, and build things — even if they are completely unrelated to what I do. I draw inspiration from these things to get me in the mood to create.


Note: to be fair, I draw inspiration from most everything I share.

The beautiful world

I quite enjoy taking pictures of nature and it’s beautiful surroundings.

Like most of my shots, I don’t overthink the moment. I simply see it, whip out the phone, take the shot, then swiftly put the phone away as I really need to savour each moment as much as I can.


Taking the money shot

When I see something of interest, I do a few things to make sure I capture what I see on the frame while minimising the distracting elements around it.

Circling the subject

Stop if you’ve heard this before: You see something interesting, you take a shot, review the snap, then come to the conclusion that you’re unhappy with the result (too much noise in the background, lighting is all wrong, the main features don’t stand out etc.).

These days I walk around the subject in order to find the best angle for the shot. The lighting, for example, could be better a few paces to the right, or it could be that the defining features of the subject are best presented when you’re a few steps to the left. It’s really hard to say sometimes but taking a few pics while circling will at least provide choices.

Zooming in (or out)

Some snaps look better with just a little bit of natural background in the frame. Others look better with a lot.

Pinching to zoom in and out enables me to focus on the main subject, ensuring that I capture just enough of the limelight as it warrants.

Walking backwards and forward

Similar to pinching the screen, the focus here is keeping the main object as clean as can be without noise.

I usually keep my hand positioned so that the camera is pointing to the object and walk backwards and forwards until I am happy.

Portrait and Landscape

Some images look naturally better in portrait mode. Others look better when you flip the phone sideways and take landscape shots.

This trick really depends on the subject and it’s surrounding.

Taking lots of shots

It’s a little bit arrogant to think that I can land the money shot with a single shot (and it gets even trickier when the subject is in motion). That’s when I start to use burst mode or I simply keep snapping as I move.

I found it easier to find ‘the money shot’ when there are a few photos to select from.
I take a few shots while circling, changing angles, pinching, walking backwards and forwards and flipping the phone. Then it’s really a matter of looking at all the pics you have taken and selecting the best one.

Of course, there’s a bit of work to do in selecting the right photo after you’ve taken a few shots. Then it’s a matter of doing some final edits before sharing the pics to the world.

Post processing

I do very little post processing compared to others that I know who spend hours on end. More often than not, I am a filter away from publishing a shot — as I prefer to keep the picture as natural as when I saw it.

Here are my quick essentials which rely on the built-in editing capability on the iPhone and the filters on Instagram.


I tend to leave most of my pics with their natural background in place.

There are times however when I might have overshot the picture and have left too much of the background than the image warrants. This is when I tend to crop things out to remove the noise.



I reserve changing the brightness setting for night photography or when the shots turn out too dark.


I’ve never really had to do the reverse and darken a photo, which is always an option, but it’s just not my style.


The main point here is to keep it clean and to keep it bright (which is more astyle-thing than anything else).

I usually stick to 1 or 2 filters depending on the shot. For the outdoors, I usually go with Gingham to accentuate the light.


And I usually go Juno when I want to emphasize colours.

I use these filters on Instagram with the prior pictures that I’ve taken in mind. When I look back to my body of work, I want to make sure that there’s a consistent theme and mood that a group of photo sets.

Black and White

I don’t generally do Black & White shots at the moment (it might change in the future, but natural colour is my thing).

I only really reserve Black & White filters for (a) when I really do like the main subject in the picture but there are too many distracting elements that surround it and (b) occasionally there are some pics that really tend to look better in B&W to capture the mood.


B&W pics are few and between (but who knows what the future holds).

And I don’t use Photoshop

I’m just not a big post processing guy that’s all and I like my snaps to say it like it is.

The less polish, the more realness.

Another thing that works against potential photoshop use is time. I just don’t have time to fiddle around in other applications before I publish. I have a lot of moments and I like sharing them the way it is.

I’ll leave the heavy post-processing and photoshop work to the people who do client work or are into the heavy polish.

Why iPhone only

I’ve heard what photographers have to say about iPhone-only guys. But to be honest, everyone is different and it’s as simple as that. My objective and use could very well be different to the next guy. I’m an in-the-moment guy, not aset-the-scene man. I, for the most part, will happily stop and pop out a shot every so often and I’m quite happy doing just that.

I also like repeating the ol ‘The best camera is the one you have with you’ spiel. And I’ll try to explain that by going over what I mentioned in the opening:

Moments equal my iphone, it’s always with me and it’s easier to capture the random nature of moments with something that’s always with you.
The moment might come around walking on the same street every single day. The light could be shining a little bit differently at an object, or I could be passing through at a slightly different angle. When the beauty of the object reveals itself, that’s when the phone comes out.

The stars might only align every so often, but I’m sure glad that I have my phone with me to capture that moment.

The flexibility of Instagram

Instagram is anything you want it to be. It is so flexible that it allows you to capture moments and publish at the same time, or you can capture moments and do a #lategram (unlike Snapchat ‘snaps’ that disappear).

You can immaculately manicure and add a lot of polish to your shots or you can do very little.

You can add videos, stories, quotes, sillies, share photos of your artwork / doodles or anything else you might want to brand.

Or you can do a combination of all of the above.

The many different types of users and uses should really be celebrated. There’s no right / wrong way to use it. Let’s celebrate the platform and it’s diversity for what it is.

People I admire

There are so many ridiculously great people out there that I admire who either take photos for a living or are just sharing moments (and others that take photos for a living but just share moments on Instagram — there’s a big difference as I’ve pointed out).

Here, in no particular order, are a few guys I enjoy following:

These guys and a slew of others on Instagram are a great source of inspiration.

Sharing moments sometimes help inspire others to create, or it can simply make others feel good about the world. And that’s worth sharing.

About this post

I also felt compelled to write this post because of my dear friends: the Canon / Nikon / pro crew. They have been grilling me from time to time about buying real equipment. Guys — I’ll get to it one day.

..but hang on, the iPhone 7 is coming out!

n.b. This article was first published in Medium by @helloperryc

An interview with Gabriela Herman

We are on a DAMN ROLL and we are completely beside ourselves to bring you the incredible, the spectacular and the truly inspirational Gabriela Herman!

Now I - P to the C -  personally have been following Gab's work since she blew the net with the Bloggers series way back when. And I have watched her art explode over the years with brilliant captures that stimulate the senses and provoke thought. 

Without further ado, let's learn more about the wonderful Gab and her remarkable journey.  

Hello Gab! Welcome to the interview.

How have you been?

I’m good, just got back from a trip to LA so right back home now here in New York.

Are there a few exciting things happening in LA?

Mostly social, visiting family and friends. I managed to also do a quick shoot for a project so...yeah.

Very nice.  

So let’s start the interview by delving into how you got started taking photos. Your parents, what are their backgrounds? 

OK, so my mum is Brazilian and moved to the States after medical school and met my dad through an exchange program - which was in Long Island where my dad grew up.  

And yeah, my dad is a lawyer.

So your mum went to medical school and your dad is a lawyer..

Yeah, so no creative types.

OK. So how did you fall into this?

I went to a private school in New England and most of my friends followed the more traditional path of going to college and studying law, medicine, business, etc. I went to Liberal Arts college, I was a psychology major so I never really considered photography to be a career even though I got right into it in high school. Not that it wasn’t a possibility..

Right. So it didn’t stand out?

Yeah. So I went to Brazil after college and that’s really where it all started to fall in place.

You know I did a psychology major because I enjoyed the readings.

Oh yeah. Do tell us more.

So I was living in San Paolo and working a regular job and in the background, I was trying to figure out what I wanted to do. And it was there that I decided to try and see if I can pursue photography more seriously.

So I quit my job and worked for free as a photographer for 6 months and told everyone in San Paulo that I wanted to work as a photographer. And through that, I ended up going on a trip with this photographer to the north of Brazil which was a really eye-opening experience. 

He introduced me to one of the top photographers in Brazil and hooked me up with a job as the lowly studio floor bitch. But yeah that’s how it all started.

So it was there in Brazil where it all happened.

Yeah but I have been doing photography passionately since high school but when I was in Brazil it was like “You know I should really try this”.

Very cool. 

So just a little bit more on technical aspects - what is the camera you use?

I have always been from day 1 a Nikon shooter. And you know it’s tricky as here in New York, none of my friends use Nikon; they’re all Canon. So there’s no one that I can borrow lenses from and stuff like that.

Once in a blue moon, I’ll get really excited and go “Oh YAY you’re using Nikon too!” 

..but yes, I’ve always been a Nikon girl. 

So it’s like that up there. Haha.

Not sure if you read my last interview but I’m an iPhone only kinda guy but that’s more due to convenience. I don’t take photographs for a living so I’ve never had the need to invest in one. But a few of my friends who are into photography are like “I really like your shots man but you’re not a serious photographer with that iPhone”. I personally think that comment is silly because no matter what I use, it’s more about the final result. I can walk, stop and shoot more naturally with an iPhone as it’s always with me. I don’t have to overthink it.

Yeah, It’s not really about the tool..


Back to you. What is the process, of choosing subjects. Well, do you choose a subject or do you choose a project when you take photos?

Depends. Are we talking about my own personal work or paid work?

Good point. Your own personal work.. 

In my own personal work, I tend to lean more towards portrait kind of work because in my paid work I don’t tend to have a lot of portrait assignments.

So yeah in my own personal work it tends to be more about people but in my paid work it depends on what the project is.

OK. So when you do your own personal work, do you take pictures for yourself because you find it interesting or do you shoot for others, because you think others will think ‘that’s cool’.

Well, that depends if there was a project in mind.

I think a lot of portrait photography is about the relationship between the photographer and subject and what transpires between them, and what happens when you’re collaborating with them. 

Right. And the pictures comes out more naturally then. 


Next one - do you do a lot of post-editing?

No, not too much. I have actually a certain colour palette in mind that I veer towards and that happens in the light room.

But I don’t do crazy retouches, removing things or multiple layer touchups. I just like cleaning up images up a bit to remove distracting elements. 

The minimum.

And that’s something that I noticed immediately in your incredible landing page. The images are very clean, and the images and colours work and blend together nicely. 

Did I mention I love the colours? I love the colours Gab! 

Thank you.

And yes, I do love my colour.

I’ve seen your site change over the years by the way as I have been following your work since Bloggers blew up.

Yeah, that was my first body of work that was getting recognition. 

I remember back then that one version was with a girl by the pool.. 

..yeah that was me! 

That was you! Haha, cool. 

I love doing self-portraits and that was during a time when I had a lot of time to do personal work as well. 

Magical time! I’ll get back to Bloggers in a second but thought to ask you this obvious question before we completely skim over it: Are you a colour or Black & White girl? 

Haha. You know I first started in B&W when I first started with film. 

But when I switched to digital, I became a colour girl. 

Yeah. I know you do it justice as well. 

So let’s get back to Bloggers. How did that one come about?

It was kind of organic. It wasn’t like “I need to start a new project”. 

A friend borrowed a camera of mine and I went over to pick it up and at that time she just came out of the shower leaning over the computer with the towel over her head, and I was like “Oh, hold that pose right there while I get my camera..


And that was the moment I noticed how beautiful the light coming from her laptop was..

That was really late at night or really early in the morning, right?

Yeah, that was in the evening really late at night. 

I shot 4 frames and I came home and as soon as I uploaded the shots on my computer I was like “Whoa, there’s totally something happening here..

That is where I got the idea of shooting more people in a similar fashion. 

So that was during the time when blogging was really coming to fore with all these blogs coming out of WordPress. I was reading all the blogs about photography - that was the world I was in.

Right. And that’s when you took the next step and got other subjects..

Yeah. And that’s something I remember a mentor of mine in Brazil said: “The hardest thing about doing a project is starting. But once that’s done, you get into a roll and it moves through different ways and directions.

Starting it is very hard, but once I got that first shot of my girlfriend for bloggers, the project just came about naturally and I started shooting more and more.

Yes, that was an incredible project.

Speaking of which, you have some other great projects out there.

What about Beetlebung farm - how did that one come about?

That one again was very organic, I didn’t think about it as a project. So I was hanging around with my friend Chris who is a farmer and I was just really fascinated by what people were doing around me. I would volunteer on the farm and stuff. And it was all very fascinating; getting your hands dirty on the soil, getting food prepared..    

You know I never shot food that way before. I always thought of it more as shooting it in a studio with lights and all. So it was very natural and felt really comfortable for me during that time. So I just started building a body of work when I was there just for fun. 

After a few summers after I built that body of work, that’s when I realised that I had something going.


So you literally have your camera everywhere you go, take pictures where you can, review and reflect until you get to the point - hmm, I could actually hook these up all together here..

Exactly. You know I have a lot of ideas for projects and then I have projects that are just born out of shooting naturally until you see a project collection form.

Yes! Those to me are the best projects because you shoot what comes naturally..

Yeah, because those are the ones that you are passionate about. 

Exactly because it comes out naturally. It’s not a project where someone says “You must do this..” Not that I’m saying those don’t work out well, I’m not saying that all. But what I am saying is that those shots that have a natural rhythm, the honesty usually comes out in the pictures.

And by the way, that pig’s head was quite brutal!

Haha. Yeah, that was a bloody sequence in my portfolio book.

That one struck a chord with me. When I was growing up in the Philippines, eating pork was staple, so I was indifferent to those things back then. Now however I can see why it’s confronting; but that’s probably because I’ve been here far longer than I’ve been there. 

Anyway, let's get back to you - what I really like about your photographs is your ability to focus on interesting things.  So in the Beetlebung portfolio for example, the focus on the main subjects are incredible. When you shoot pictures, do you try to move or rearrange subjects in order to make the shot really stand out? Or do you find yourself leaving things in their natural environment?

Yes, I leave things as organic as I can. I don’t try to meddle things too much nor do I have a stylist to touch things up. I like keeping things as natural as I can.

Yes and that’s what I noticed with a lot of your projects; they come out real natural and look very comfortable in their surroundings. Your latest project The Kids has that too, and I’ll add that the stories in there are such an interesting read - not to mention, the layout, design, photos and audio really adds up to make it the complete package. 

And of course, it’s a very personal story.               

So I am assuming that Kids was inspired by your own personal story right?

Yes. Kids is definitely the most personal project I could do at this point. You know I can’t say it will be the most personal in my career but definitely is my most personal right now which is what inspired me to do this. So I used the project not only to tell my story but also to meet other people, which turned out to be like therapy.


Right. And I’m assuming it’s a growing collection as well.

Yes, it is. 

And is it receiving a lot of coverage? 

Yes it has received wonderful press.

Unlike the Bloggers series which got tons of press as soon as I shot it, for the Kids series I was making sure that I had everything together and fully packaged before putting it out there. 

Right. And it's a well-packaged product indeed.

And so who inspires you? 

That’s so funny because I was talking to a girl this morning about photography stuff and she asked me this very question, and I’ll give you the same answer: “I am definitely inspired by my peers”. I like watching my friends and seeing what they're shooting. 

I know some photographers don't like looking at other people’s work; they don’t like being influenced so on and so forth. But I like checking out Tumblr to see what my friends have been shooting. And yeah I do that for people that I follow, that is so inspiring to me.

I used to do that when blogging was becoming a big thing a few years, I would watch what people were putting up. I really take out a lot from all that.

So are there any photographers you have in mind that we should be checking out?  

Yes, definitely Ryan Pfluger for portrait work; so beautiful, composition, colour, mood. Basically, everything he posts, I’m like “Damn, he killed it”. 

Another person that I quite enjoy is Elinor Carucci

And favourite people?

Well, my family and I are super-close. I have got a younger brother and sister. When I’m in LA, or when my brother is over here, we hang out a lot together. 

And yeah I would do that too with my sister and my mom and dad. Even though they’re divorced, we still get to hang out often, so it’s all cool.

That’s good.

It’s awesome, yeah. 

And my mom’s side of the family is HUGE. She’s one of 7 siblings so I have lots of cousins in Brazil which is quite nice. 

Oh very nice.

So what get’s Gab up in the morning?

Oh. Well, probably my husband going to work!    


Haha. Yeah, I usually travel a lot for work, so then it’s probably the sunrise that gets me up and out shooting. 

But when I’m at home and not shooting things, and those are usually slow mornings, I try not to get up too early, haha. 

Yeah, me too.

And my final question to wrap up - what should I ask you that I haven't asked you yet?

Oh man, haha.

Well, I guess you touched a lot about my personal projects but we haven’t gone deep into my work. 

No, I haven't and that’s a fair point. Let’s get right into it..

Yeah, so my personal projects are very different to what I get hired to do. So it’s more about the travel work, and food work, editorial work for a lot of magazines. I just started shooting for the NY Times this fall, and I’m getting a little bit more portrait work which is great because I do a lot of portrait work in my own personal projects.  

Right. So when you shoot portraits for work, it’s easier as it’s something you do anyway. 


OK cool. Well, from my perspective this has been an incredible interview Gab. We covered a lot here..

Yeah, it’s been nice to talk to you. It’s good to see that you know a lot of my work. Some people will talk to me but would not have gone through my website so they wouldn't really know my work.  

Yeah, that’s because I’ve been following you for a while. Not like a stalker mind you hahaha. But as a fan. You inspire me to lift my game in whatever creative I’m currently into.  

Thanks once again Gab, it’s been a pleasure. 



Isn’t Gab fab? Not only is her body of work incredible but she is also a great interviewee and person to talk to. Make sure to check out her work  here.

For completeness, Gab also sent us a list of people that inspires her:


Well known:

Please feel free to share your thoughts on the fab Gab, or anything else you would like us to cover below.




An interview with Bjorn Valdimarsson

We don't often have a chance to interview people who inspire us and so imagine my excitement when I received the opportunity to have a chat with Bjorn - one of my favourite photographers.

Bjorn and I go through all things photography, from what got him started, to the equipment, photo subjects and a whole lot more.

Let's dig right in.

Hi Bjorn, thanks for accepting this invitation to do an interview.

Not a problem at all. My pleasure really.

So let's start off with - what got you into photography?

Well, I first came interested in photography almost thirty years ago when I started to follow some young Icelandic photographers that had a new and different approach in their work. Then I began to look at other photographers work and slowly to make my own photos. Sometimes I’ve been shooting a lot, sometimes less.

How long have you been a photographer?

Well, I´m not sure if I can call myself a photographer. At least, I have a full-time job doing something else. Perhaps I am rather a photo enthusiastic but of course these things are always debatable.

Over the last few years, I have been very active and enjoying photography more than ever. I shoot every week and many evenings I try to do some processing or reprocessing. Work on my website, my Flickr or do something connected to photography. I also spend time on looking at other people's websites and photo books.

Good stuff. I guess it's easier to check out other people's work these days on the net.

Did you take any formal education to become a photographer?

No. I have learned all I know by talking to and learning from photographers, reading magazines and books, looking at all kind of photos and visiting countless exhibitions and by going to courses.

Today it is easier to learn from the internet, Youtube etc. than it was two decades ago. I also enjoy to watch movies and learn from them.

So what type of camera do you use?

Today I use Fuji XE-2 with 18-55 mm lens and 27 mm lens. I used to shoot on Rolleiflex but now I only use it once or twice a year. I really like the Fuji. It is small, so I can travel with it easily and the quality of the photos from it is outstanding.

I'm an iPhone only kind of guy and I know a lot of people have encouraged me to buy proper gear. Perhaps one day.

And what is your process for choosing subjects? 

I only shoot what I like. Ageing things, the land, roads, winter weather and the people of Siglufjörður – past and present, to name some subjects. I do not sit down and think; what’s next? Many of these projects somehow come to me and a big part of them are ongoing.

I don’t think I can ever stop shooting abandoned farms or my friends in the Siglufjörður to name some.

Do you do any post editing? If so what do you do? 

I do a lot of post editing and I can spend a long time on one photo. I think the art is really to try to let the people that look at my photos get the feeling or mood that I felt, but still without noticing or thinking of the processing.

I think the best processing is when you hardly noticed what was done, but still get the wow feeling of the place or moment. I never add or remove things in my photos. I only do colour adjustments, contrast, exposure, darkening of edges etc. 

Of course, in B&W things are different. With the black and white we go someway out of the real world into another, often magical place. I really love B&W but I find the monochrome processing even more difficult than the colour work.

Funny you said that as a lot of people automatically assume that B&W is easier.

What places would you really want to capture?

I think that after people in their own environment, I enjoy mostly the ageing structures and objects that are slowly becoming a part of nature again, and the magical winter mood here in North Iceland. 

And who inspires you? 

It is hard to name some favourite photographers but I can still say that I love looking at the work of Ragnar Axelsson, Alec Soth, Jonathan Harris and Sebasto Salgado.

Does music inspire you? If so, how does it influence your photos?

Music is a very big part of my photography. I love driving in my Toyota Hilux on the remote country roads here with some music on while look for photo subjects. I never go on a photo tour without Miles Davis' In a Silent Way and Kind of Blue. I always take few CDs with my on these tours but I never leave these out.

I do also listen a lot to music while processing. It depends on the mood I am in what kind of music I choose, but usually, I listen to some of the softer jazz music or piano or cello sonatas.

Bach's Well-Tempered Clavier is perhaps my fave processing music. Bob Dylan, The Beatles, Miles Davis, Beethoven and Bach are my favourite musicians.


And to wrap up, what gets you up in the morning? 

The day ahead and my morning coffee :)




I have 3 fave photographers right of the top of my head and Bjorn is one of them. I would like to thank Bjorn for giving us the opportunity to do this interview. Check out Bjorn's jaw-dropping work on his website located here

I'll be reaching out to my other 2 favourites shortly (fingers crossed).

I know that the other guys from Collective Network have their own cherished photographers too. Perhaps one day they'll get to share their own stories right here too.


We are the Collective Network

There have been thousands, if not millions, of would-be programmers that have started their journey by printing these words to the console:

We are not strictly a tech startup, although there are a few developer types in our ranks, but it does seem quite appropriate that we start our blog by saying hello to everyone and introducing ourselves: We are the Collective Network.

We are a group of individuals that have come together to share some moments with you, through this site and through social media. We are bound by the love of taking photos, tagging and commenting on each others snaps through Instagram. Every so often, we come together as a group for a drink and a laugh, and we spread the love through our Insta group.  

It all started when the digital creatives @kowloonboy and @helloperryc were having a chat about Instagram: 

@kowloonboy: Dude, I hate to break this to you but you're not #instafamous. No one is going to troll you. 

@helloperryc: I don't know about Insta man, I don't like it when people troll others. I'll stick to Flickr thanks.

@kowloonboy: Because I'm on there. Kate is on there. A fair few of us are on there. Share the love with your colleagues man. Add us and let's have a laugh.

@helloperryc: But give me one good reason why I should be more active on it?


And with that innocent suggestion, the adding, tagging and friendly banter began.

The group has since grown to include other creatives in our wider circle. We're all here to share a little bit of our ourselves, our moments, our creations and our expertise in our own areas. We sure hope that you'll come and join us on travels

Let the good times roll.

note: @kowloonboy has since moved on to greener pastures late last year. We wish the cheeky rascal the very best!


Collective Network